Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. Honestly, this does not seem to be the end of the Panda: there is more to come, and we need to watch out.
The whole reason Google made these changes was to give Google users a good experience when they use Google search, and why not? When I look for something on Google the last thing I would want to see is rubbish information.
That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are.
- choosing the right keywords
- building a well optimized site with good content
- building quality backlinks.
These are the core principles of SEO, and they may get you on page one of Google, but you won’t stay there for very long. You have to do more and more of what the big G wants.
Google has started giving social media a lot of importance. It rewards sites that incorporate the core SEO principles and social media strategies by ranking them on page one and keeping them there. In fact, I think last year was the start of the cleanup process by Google. So if you think you got away without incorporating social media to rank on Google, you’d better make the change now or you may be surprised.
Incorporating social media into SEO
In the near future, you won’t be able to just pick keywords, optimize your site, and build links, and expect to rank on page one and stay there. Your site probably will rank on page one, but it won’t be there very long.
You really have to incorporate social media into your SEO efforts to rank and stay on page one. Here’s how you need do it.
- Select keywords with good commercial intent and good search volume, and build your main site and sub-pages around these keywords.
- Have the best content on your site, and optimize your site as per Google’s requirements.
- Make sure your subpages are interlinked with one another to create a strong internal linking structure.
- Create a Google Plus page and give your visitors something free to subscribe to your page. Make sure this page has a link to your main site.
- Create a Facebook page and give your visitors something free to become a fan of your page. Make sure this page has a link to your site.
- Create a Twitter page and link it to your site as well.
- Create Youtube channel with a link to your site.
- Bookmark your main site, and sub-pages at social bookmarking sites.
- Choose between three and five blogs in your niche to write good articles and submit a guest post to them, these posts will have a link to your blog and sub page.
- Get links from authority sites like .edu and .gov sites, news sites, or high-PR sites.
- Submit press releases to top press release distribution sites. Make sure your releases include links to your main site and relevant sub-pages.
- Submit articles to at least five article directories. Make sure these articles include links to your main site and relevant sub-pages.
- Share your content through sites like Tumblr, Livejournal, Weebly, Squidoo, and so on. Make sure the content contains links to your main site and relevant sub-pages.
- Tweet interesting, relevant links your main home page and sub-pages on Twitter.
- Share your blog entries on your Facebook wall and Google Plus page.
- Prepare videos and post them to your YouTube channel.
These steps will not only help your rank on the search engines fast—and get traffic from them—but they’ll also help you attract traffic from social media sites. These visitors will then have the option of liking your page on Facebook, tweeting your post, giving your page a +1 on Google, subscribing to your YouTube channel, and commenting on your blog post.
This process plays a very important role in ranking on the first page of Google, fast. It will not only create extra traffic and user-generated content, but it will also create backlinks naturally, as well as a community of people who will visit your site often.
This is exactly what Google is looking for. It wants to see activity on your sites; it wants interaction between people; it wants to see fresh, good-quality content; it wants to see quality sites backlinking to your site; it wants to see how long people spend on your site.
Your three-month plan
For this entire process to work successfully you need to create a three-month plan and execute it carefully.
- You need to have a three-month (90-day) content strategy. For example, you need to have about 45 good quality blog post ready and set up in WordPress to be posted every other day.
- You need to have content ready to submit to article directories, press release sites, those social sharing sites, and as guest posts. You should do these tasks at least twice a month if not more often.
- You need to prepare at least one video every week for 90 days and post it on your YouTube channel. If you haven’t tried this tactic before, you’ll be surprised to see the traffic you get from YouTube.
- You need to publish each blog post to your Google Plus page, Facebook page, and Twitter page, over a period of time. Slowly will start to get links and visitors from each of these sources.
- You need to bookmark all the pages on your site at a steady pace over a period of time using social bookmarking sites.
- You need to follow steps 8 to 16 consistently for at least three months. Then you can lower the pace—or increase it—depending on the results you see.
Please note there are many more backlinking sources you can use to build backlinks—consider directory links, blog contextual links, blog comments, and video directory links, for example. You don’t need to stick to the ones I’ve mentioned above.
But make sure whatever method of backlinking you choose, you use it consistently. That’s why I prefer picking a few sources that have worked for me and using them for about three months. Then I introduce the other back-link sources.
Now’s the time to integrate social media into your SEO plans. If you follow this process, you will see some good ranking in Google and other search engines—as well as decent traffic from Twitter, Facebook, Google Plus, and YouTube.
Here is a live free case study were Herman Dias shares the exact same method of How to Rank on Page One of Google in 15 days . He also likes writing on topics related to SEO Tips, blogging, list building, traffic strategies and other Internet Marketing Topics.